Trends in the Pet Supplement Marketplace Are of Interest to Both Manufacturers and Consumers

Owners and executives of companies that manufacture and sell products for companion animals take a strong interest in the demographics of pet owners. The statistics help them make predictions and adjust their business models as needed to maintain their profits. Companies like NuVet that make supplements and shampoos for dogs and cats can learn important details as they review the information. In turn, a pet owner who wants to start buying these products can read their review on SiteJabber. The American Veterinary Medical Association reports that nearly 37 percent of U.S. households have a dog in residence, and some 30 percent have a cat.

One strong trend in the pet supplement market involves consumers choosing products that are more like treats instead of tablets or pills. Obviously, tasty treats like wafers are easier to convince animals to eat. Companion animals also tend to respond positively to powders mixed with soft food, as well as liquids. These formulations help pet owners provide supplements to their furry friends every day. In the pet supply industry, these items are technically known as functional treats.

Pet owners increasingly seek high-quality ingredients and foods that do not contain large amounts of corn, wheat and other grains. When they choose supplements, the trend is to select products that have natural ingredients instead of artificial ones. Again, they avoid supplements with corn starch and corn syrup in favor of more nutritious options that pets still find delicious.

Many owners of dogs and cats choose a multivitamin, mineral and herbal product to feed the animals for extra daily nutrition. These products are generally intended to provide immune system support and to enhance well-being and quality of life. Some pet owners also include an additional supplement for specific purposes, such as for joint support. Research-backed components in these products help boost flexibility and comfort. Consumers feel reassured when they learn that some of the products on the market contain only human-grade ingredients. In fact, they more frequently find that the ingredients are the same as in products designed for people. Joint support products, for instance, are likely to contain glucosamine, chondroitin sulfate and MSM.